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A complete SEO package doesn’t have to include Pay Per Click advertising. But, Pay Per Click is a highly effective strategy that should pay back more than it takes when done correctly. Additionally, a solid SEO package lays the groundwork for a successful Pay Per Click campaign. Pay Per Click is a successful tool that is catching on throughout the internet. By that, I mean that more companies are providing Pay Per Click services. Facebook has a Pay Per Click model as well as other popular sites across the internet, even though Pay Per Click is commonly attributed to Google. Everywhere you went on the internet at one time had Google Ads. Most sites still do! Google is the leader in providing internet wide advertising as opposed to simply a site wide Pay Per Click campaign such as what Facebook offers. This means that once again, the science is in their hands. When you use Pay Per Click advertising, it’s effective because you are actually paying for a visitor to come to your site. The math should take into consideration how many clicks are going to result in bounces. But for the most part, if the advertising is written clearly…
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